Rubber Ducky Water-Resistant Sunscreen: A brief history
Quoted from www.waterproofsunscreen.com
“Waterproof sunscreen as a concept, was developed by Steve and Lisha Finley in the early 1980’s. At the time, there was no official testing for a product’s performance beyond 80 minutes (The FDA’s longest recognized time for a sunscreen to work), and we had learned from surf and watersports professionals that there is a need for product to remain on the skin, performing, for longer periods. We actually searched outside the usual “norm” for ingredients we could blend with sunscreen to make this happened, selected some, and created the industry’s first waterproof sunscreen. We then sent samples to surfers in Australia, Hawaii and California, whose reports came back that the product worked and it worked all day. During the ensuing few years, our brands (which included Aloe Gator, Ironman Triathlon sunscreen made under license and Xterra sunscreen also made under license—this combination of product, we made for 20 years, while building brands for sports, and Rubber Ducky Brand) became known as “performance” sunscreens because the athletes wearing them didn’t have to stop and reapply. All the cosmetic and mass market sunscreens do need regular and frequent reapplication. In 1991, AMA testing labs in New York, working with Steve and Lisha, created a test that would measure a sunscreen’s performance. We ran our then SPF 30 through the test, achieved an SPF 35.83 rating after 8 hours, and thus, the idea of creating and then being able to clinically test a waterproof sunscreen was born. There has been a lot of press about Waterproof, Water Resistance, etc. in sunscreens because of new FDA labeling laws that went to effect during 2013; we’ll give you the current status for 2014 season.
In 2011, FDA issued a Final Rule, which went into effect for all product made during late 2013 and beyond. The Final Rule gives the FDA control over label “claims”. This rule dis-allows the term Waterproof, so sunscreens now are referred to as Water Resistant, and only if they have passed testing for 40 or 80 minutes, or longer. Internationally, Australia and New Zealand, which share the same testing requirements, have the toughest testing requirements in the world for sunscreen, and they allow for a 4 hour water resistance claim. Manufacturers are not required to run these expensive tests; they are an optional part of sunscreen testing. Because it has become the norm during the last 20 years for sunscreens to be water resistant, the norm is now 80 minutes water resistance.
The reason there has been so much press during the last 2 years on sunscreen is that the previous monograph was written in 1978, so the new rules, which became effective during 2013, are the first change to this in 35 years. (other changes to the rule include the elimination of the word “Sunblock”, changing to “Water Resistant” and the limit to SPF 50 (scientifically, it’s been proven that the difference between a 50 and a 100 is less than 1% in function, and that the small a variance would be undetectable by anything other than clinical testing). Sunscreens claiming to be above SPF 50 are to be labeled “mis-branded”, an FDA term meaning the product is illegal and subject to recall. According to the law, there should be no sunscreen sold within the U.S. with higher rating than SPF 50.
Rubber Ducky SPF 50 exceeded all FDA SPF and UVA testing, Global Colipa testing, Global ISO24444 testing, and the Australia-New Zealand testing, and rated SPF 50 in both the Australia-New Zealand 4 hour water resistance tests and the 8 hour AMA Water Resistance tests. See full test results at https://rubberduckysunscreen.com/pages/product-testing
One of the concerns that the FDA addressed in their 2011 Final Rule is the fact that in reducing limits of claims, manufacturers might be prompted to either stop or slow down development of product because they cannot state claims of improved performance on their labels. Their feeling is that it’s safer to give consumers a steady guideline which will be in place for many years, by which a consumer can gauge a product’s expected performance.
It’s important to note that no rule changes were made to what goes inside the tube: only the claims a manufacturer can make outside. At Rubber Ducky, we have lead the industry for 20 years in water resistance technology, and for that matter, in general sunscreen formulation development. Given that there are no limits imposed on how effectively we can make our products function, and also that we sell into numerous foreign countries that do allow for longer water resistance claims, we have continued development, and introducing in 2014 a 100% natural sunscreen, 100% chemical free, 100% biodegradable, hypoallergenic SPF 50 that will also provide the excellent performance in watersports, that many people prefer in their sunscreens. We just can’t state just how effective Rubber Ducky sunscreen is in the water: once you wear it, you see. You can see the product’s performance in both 4 hour and 8 hour water resistance testing at: https://rubberduckysunscreen.com/pages/product-testing “
Shop now or contact us for more information, samples or wholesale and special orders.